Verizon to launch 4G in 38 markets

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Verizon president and COO Lowell McAdam at the CTIA fall 2010 show in San Francisco.

(Credit: Marguerite Reardon/CNET) SAN FRANCISCO--Verizon Wireless provided more detail today about the launch of its long awaited 4G wireless rollout, but the company still didn't reveal pricing or device information.

At ffxiv power levelingthe CTIA fall 2010 trade show here, Verizon Communications Chief Operating Officer Lowell McAdam said the company plans to launch its 4G wireless network in 38 markets by the end of 2010 and it will cover about 110 million people with the 4G service when the service is launched later this year.

Markets that will be in the initial launch include New York City, Chicago, Los Angeles, Boston and San Francisco among others. McAdam said Verizon will cover 70 percent of these markets with the service. And it will offer 4G in 62 airports, including airports in seven cities that are not part of Verizon's initial 4G launch. The network will be rolled out over the next three years, much the same way the carrier rolled out its 3G wireless network several years ago.

Within 18 months, Verizon expects to blanket the entire country with the service serving about ffxiv power levelingtwo-thirds of users in its footprint. Specifically, McAdam said by the end of 2011 it will be able to serve 200 million people with the service. And by the end of 2013 it will be available to more than 285 million potential customers.

McAdam also said that Verizon has seen tremendous interest from smaller rural carriers that want to lease the company's wireless spectrum to offer wireless broadband in areas where services don't exist and places where Verizon is unlikely to reach anytime soon in its rollout. The company has already struck deals with five rural broadband operators and is in negotiations with another 12 operators.

The company did not provide specific pricing details or say when exactly the network will launch. It previously indicated that 25 to 30 markets would launch by the end of 2010. During a question and answer session at a press conference, McAdam indicated the company will eventually move to a tiered pricing model for all its data services. But he wouldn't specify whether the LTE service will initially launch with a tiered plan.

"We think there is a place for unlimited plans," he said. "But there is a finite amount of spectrum and over time customers will need to shift consumption to pay as you use. I don't think Final Fantasy XIV Gilthat LTE forces to move in that direction, but clearly over time we will migrate to buckets of megabytes and gigabytes so that people use what they need."